Posts by Keri Olson
Getting Off to a Fast Start Against Your 2026 Goals
Most companies don’t miss their annual goals because of bad strategy.They miss because momentum is lost early—and once it’s gone, it’s hard to recover. By the end of Q1, the gap is usually set. Right now, many leaders are still waiting for clear signs that demand is returning beyond normal seasonality. As a result, too…
Read MoreHope is Not A Supply Chain Strategy
We live in interesting times. Soft economic indicators, slowing demand, dropping consumer confidence, and ever-changing tariffs have caused many companies to slow—or even pause their key decision-making processes. Choosing the “status quo” in times like these is essentially saying, “hope is my strategy.” But in moments of uncertainty or crisis, businesses must get comfortable being…
Read MoreIs Your Freight Budget Built to Hold in 2026?
As 2025 comes to a close, many organizations are asking the wrong question about transportation spend. It’s not, “Can we get better rates next year?”It’s, “Is our freight budget structurally built to perform—or are inefficiencies from prior years already baked into it?” For many CFOs, COOs, and supply-chain leaders, year-end reviews revealed a familiar frustration:…
Read MoreSustainability That Pays: Why Leading Supply Chains Are Turning Carbon Reduction Into Cost Reduction
For years, sustainability lived on the edges of logistics—seen as a long-term initiative, a compliance checkbox, or something that mattered “eventually.”That era is over. Today, sustainability has become one of the strongest competitive advantages in the transportation and supply chain industry. Companies that embrace it aren’t just lowering emissions—they’re lowering operating costs, improving performance, and…
Read MoreWhy Sustainable Logistics Is Becoming a True Competitive Edge
Sustainability Is Now a Business Issue, Not Just an ESG Issue Across industries, sustainability has become a core strategy lever—not a side initiative. Research from the MIT Center for Transportation & Logistics – State of Supply Chain Sustainability shows growing investor pressure and continued commitment to supply chain sustainability as companies see it as essential to long-term…
Read MoreThe RedStone Resource – September 2025
Economic Briefing Reciprocal Tariff Supreme Court Review by Benesch Law Firm The US Supreme Court announced that it will review the President’s authority to implement tariffs under the International Economic Emergency Powers Act (IEEPA) on an expedited basis. The Court of International Trade (CIT) determined the President exceeded his authority under IEEPA when implementing the…
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